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By integrating call tracking number technology, Search Influence surely could save their potential customers $20K a year. When there are so many companies out there using a tough time in the present economy, it would seem ridiculous not to utilize this kind of service.
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After i think about the level of potential this plan has for generating high return on your investment for marketing dollars - and even MORE return around the time invested by companies without a formal marketing plan or budget (for example mine, that is a high-end luxury brand that spreads our name mainly through word of mouth, but is struggling to drum up start up business in today's economic downturn), it can make me wish to investigate these suggestions a whole lot further; I'll definitely be bringing this suggestion to my managers at our next marketing meeting...once I do some more research how we'll be capable of maximize our ability to reach a wider customer base through social media and at once, direct more traffic at our newly updated website.
As one of the more web savvy members of my company's team, it's been a constant battle to convince anybody in upper management that people need to start diversifying into mroe web-based promotion, which focusing our advertising energy on this arena could really help our business. This blog has at Search Influence has me looking forward to being able to use and combine my knowledge of website promotion with my manager's eagerness to stay with additional traditional forms of media when getting the news out about our organization.